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A new low cost – highly visible local advertising medium
Localized advertising is far more effective and targeted in
comparison to large scale advertising mediums such as print, radio and
television. The large advertising mediums tend to cost a lot more per
campaign and provide coverage to large number of prospects, most of who
may not be your target audience or may not be within a practical
geographic range.
Our medium addresses these issues by providing a lower cost per
campaign while simultaneously displaying advertisement repeatedly in
your geographic region, which in turn will reinforce the ‘recall factor’
and build brand awareness with local residents.
Advertise your products and services to a local audience who is in
close proximity to your location
Localized advertising allows you to design your campaign based on
information that you know your local audience can relate to. It is a
well know fact that consumers would prefer to travel the least distance
to get products and services they need. Most often, consumers are not
aware of the existence of local providers such as you and hence have to
resort to traveling further.
Local residents are more likely to use services of retailers and
service providers within a 5 mile radius from their home – provided they
know you exist.
Use our online tools to create and view customized advisements
We provide a large combination of templates, backgrounds and other
tools that will assist you in creating your own advertisement, which can
be viewed as you make changes in real-time. The tools allow you to use
your own custom logos and pictures in combination with our templates,
which creates a personalized advertisement.
Using these tools you can make as many changes to the campaign ,
all at no additional charge.
in case you prefer to advertise using advertisements designed by
your designer or agency, you can upload it using the same tools.
Schedule your content based on day of week preference
Our service allows you to schedule content based on your preference to
advertise on different days of the week. This gives you the ability to
target customers on weekends with a different offering as you would like
to offer during the week.
Example: You can schedule to have a mid-week sale of a product
every Wednesday.
Schedule your content using 'dayparting' and show unique
advertisements at different time of day
Dayparting is the practice of dividing the day into several parts,
during each of which a different content can be displayed
Example: Breakfast menu different from Lunch Menu - like at
McDonalds and other fast food chains
Advertisements start displaying immediately, as soon as they are
setup
Our CIMO (Centralized Information and Management Operations) based
technology allows you to setup a campaign and start seeing immediate
results by scheduling your content for display within minutes of setup.
Typically all advertisements presented to our network (by
uploading through your member account) will be available for display
within minutes and the display screen will receive the data the next
time it starts up or gets data from our servers..
Flexibility to modify / change your campaign based on your varying
offerings
As an advertiser, you may change your advertisements on a daily basis
and update your campaigns based on your preferences. This is simple and
easy to manage through our online Campaign Manager. All changes are
applied on the next working day.
View campaign reports online
All campaign reports are available online. These reports cover
details showing number of times the advertisements were shown and their
geographic break-up. |