- Digital signage is one of the fastest growing communication
media today
- Allows brands to talk directly to a responsive captive audience
- Up-to 60% of purchase decisions are made at PoS (Point of Sale)
- Digital signage's help push customers to the final step of completing a
purchase
AC Nielsen shows
the average recall of a brand advertised digital
signage TV is 66%, compared with 24% for brands advertised on in-home
television.
-
Source: Wal-Mart Adds In-Store TV Sets, Lifts Advertising, Wall Street
Journal (Sep 22, 2004)
The Advantages:
Low Cost High Visibility
Cost comparable to internet and website advertising Low maintenance
and upkeep
Micro-Localization
Possibility of uploading specific advertising to individual screens;
content may be regionalized and focused towards specific target groups
Content
Uploads through wireless or fixed line broadband internet;
advertisements are downloaded at screen start Online templates make
creating a campaign simple and functional Instant online campaign
reporting; ease of oversight
Point of Communication
Visually Appealing draws attention Pushes last mile recall during
purchase decision making Highly adaptable and configurable to suit all
environments Support or replace physical PoS merchandizing
Revenue
Excellent revenue stream provide advertising space to third party
advertisers interested in boosting their product sales or creating brand
awareness |
